Week 1: January 9 - 13

January 9, 2017

Today we started with training on SEO (Search Engine Optimization). One of the workers Liz discussed training for SEO Rush and how they begin the process for the cold emails to potential clients for their SEO work.

We went through a sample of competitive analysis using Google Sheets and Moz, in order to determine page authority and domain authority for Bebe au Lait, a maternity boutique.

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January 11, 2017

Today Jodie went over the process for sending follow up emails in the sales funnel for clients. She discussed the differences between sending a follow up to someone who opened the initial email vs. sending a follow up to someone who had not opened the initial email (which you can see in Gmail through a Google Chrome extension called Wizy).

She also explained how to organize where you are in the process with each potential client on Prosperworks and how to operate it through Gmail.

I spent about 2-3 hours completing and sending follow up emails to clients as well as filling in some information on the Google sheet that I started on Monday.

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January 13, 2017

Today Kayla trained me to search for lifestyle and crafting blogs. I spent my time from 9 am to 1 pm working on searching for blogs and entering them into the master data base of bloggers. This is used for the promotion of client's links in order to boost where they end up in Google Search results.  

I found a total of: 

Crafting/Lifestyle Blogs: 30

Blogs that can be contacted (meaning they have an email and a Page Authority that is over thirty: 23

Liz showed me how to create an SEO Tutorial for a client. I completed one for Nested Bean. This is to show clients what Nakturnal can do to optimize their search results. It includes competitive analysis. 

I also updated my competitive analysis links from Monday.